This article will explain to you the same 5-step approach I implemented to become a copywriter within a few short months.
- Study copywriting.
Learn as much as you can on the subject of copywriting before beginning your own copywriting business. You’ll want to consume as much online coaching as you possibly can. You’ll see numerous free video tutorials, posts, together with other resources online that will assist you become a copywriter. You could also visit different forums and articles on the net, and read as many books as you can. I have another video on my website which recommends the top three books that will really help you study and master copywriting.
- Practice writing on a regular basis.
If you wish to become a good copywriter, then you will want to write frequently – if not most of the time. A terrific way to internalize another great copywriter’s skill set is to actually take some of the most successful advertising campaigns they’ve accomplished and reword them by using a pen and pad. The more you do this, the more you’re going to take up the exact writing skills and techniques of that copywriter. This is a smart way of writing without actually having a client to write for. You don’t have to get your first copywriting project before you could actually get started. Train by writing for goods that you’re knowledgeable about. This not only makes it possible to get that habit and skill of writing, but experience also. So go out there and start writing today!
- Create a diverse portfolio.
A lot of clients that may think of hiring you are going to want to see your portfolio. If you’re a new copywriter, that’s difficult to do simply because you’re just getting started. So like I said in my previous tip, you’ll like to actually start practice copywriting. However, you have got to have a few real copywriting samples, rather than rewrites of existing marketing promotions created by well-established copywriters, to show clients.
An excellent way to accomplish that is to write for friends or acquaintances who may have businesses at no cost. That way, there’s no risk on them because you’re new, and there’s no risk on you since you’re doing work at no cost. It’s going to assist you in the long run since a great portfolio is a thing you’re going to need to present to clients to get hired.
- Establish your business.
When I first began, I didn’t have a website or a business name; I wasn’t really incorporated. As I wasn’t setup correctly, I didn’t really have that confidence – I felt like my freelance copywriting activities were all just a pastime. Make your copywriting business official by getting a business name, a site, and a business bank account, have business cards printed, and every little thing that comes with setting up your business appropriately. When you are incorporated, you’re likely to feel a lot more at ease when you begin trying to find your first client.
- Market your copywriting business.
An easy way to look for your first few clients is to attend activities where your prospective clients are at. Such gatherings include advertising workshops, business lunches, and networking events. Some events are free while some are paid. I’ve flown across the country as well as to other countries around the world to attend marketing events, and was able to get my first freelance copywriter jobs simply by networking. Just remember to be social and confident to approach the speakers and other attendees and hand out your business card.