So what’s the difference between branding, martial arts and real street fighting? Simply put, branding is influencing. The goal of branding is to position yourself in such a way that your opponent feels he is smothered and can’t move anyway except backwards. Even though he has the irresistible urge not to so. That brand is […]
“What will be my Return on Branding Investment?” “Why should I invest in Branding when I can get same results by hiring more salespersons?” It’s the salesperson that actually cracks the deal and keep the stone rolling. I totally buy-in your point, but at the same time I cannot underestimate the power of Branding. Branding […]
Branding is like an umbrella; it covers pretty much everything you do in business. And, to stay dry, especially during these challenging times, it’s important to make sure there aren’t any holes in it. Obviously, the holes are the mistakes, but you can easily avoid them if only you’re aware of them. Let’s go through […]
Like it or not it’s who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer’s overall feeling with your organization. Having a strong integrated identity throughout your marketing communications is the first step to building your company and a solid brand image. Your Web design, […]
The impact of branding on the marketing mix is seen in every aspect of our society. The ability for consumers to identify with your brand and associate it with a product is a powerful tool in marketing. The more you are recognized, the more you will be thought of when the needs for your products […]
Employees as Brand Ambassadors So the question is that can a new company not bring about the same pride and joy in their employees? The answer is a resounding yes! The easiest way for any new company to brand itself, is to begin by realizing that their employees can be their brand ambassadors. When employees […]
Whether you employ the services of a graphic designer, a graphic design company or you choose to do the design exercise in-house, these helpful tips will certainly guide you to a successful company brand for your organisation. 1. Understand effective use of colours Colours can make people experience different feelings, such as anxiety, calmness or […]
For companies who are looking to grow within a difficult and competitive environment, it’s imperative that you take your corporate branding seriously, ensuring you are unique and stand out, appealing to your target audience and grabbing their attention. One of the most important corporate branding solutions you have to pay close attention to is your […]
Each company or organization has a logo of its own which has its own story to tell. The first thing that comes to our mind when we think of the company is the logo. Choosing the right logo is really essential as the logo will not only symbolizes the company name but also give your […]
While there is no denying that words are an exceedingly powerful tool in creating a brand or driving relevant traffic to your site, they are but a piece in the overall marketing equation. Why does your brain crave infographics? As humans, we are very visual creatures. And in today’s society of online A.D.D., marketers need […]