Popular business social networking site, LinkedIn has emerged today as one of the potential platforms for developing and promoting business. Known as the most powerful site for entrepreneurs, LinkedIn records over 90 million registered users currently. LinkedIn is most sought by the professionals across the globe to exchange ideas on industry details, strengthen business ties […]
Perhaps the single most important step you can take as an entrepreneur is to effectively market your goods and services. You can have the best products in the world, but if no one knows about them, your business will fail! When it comes to successfully promoting your business, you can choose from a variety of […]
What is a Marketing Plan? Marketing is to do with matching the features and benefits that your products and services are able to provide with specific customers and then telling those customers why they should buy them from you. Your marketing plan details how to do this. A Marketing Plan is a document that supplements […]
Social media is on a striding upsurge. From swift communication to business promotion, social media is now being used by the small businesses to promote their brands, services and products in the most effective manner. By following a strategic approach, these businesses can reach out to the targeted customer base and enhance their brand visibility […]
If you are a B2B company and want to grow your business by adding new products to your existing product portfolio this article and my other related articles will help you. They describe how a 4P Marketing Strategy can help you produce a successful “product launch” plan for your chosen marketplace. A marketing strategy based […]
Have you ever wondered why there are so many people starting an online business in Internet Marketing? What makes it so appealing? What are the advantages? In this article we shall look at the advantages at having an Internet Marketing business and in particular one producing digital products rather than physical products. 1. Low startup […]
Information technology affects everything like producing products, transportation, raw materials, consumers, prices, time and workers. It will make the product reach the consumer, in good quality, and desired quantity, fast and at a low cost. Technology has extended producing opportunities and media offerings as well as providing an entirely new way to look at existing […]
This is not only to thank your customers, workers, or business associates but it also a great way to stay your business in a long run. There are so many companies that implement different types of incentives for purchasing their products and services or to reward their staff for working good. And one of the […]
If you are looking for an effective brand marketing strategies, consider opting for digital marketing services. These services focus on marketing your company through various digital forms that are popularly used by people for accessing news and information. When combined with traditional marketing methods, these strategies will enable our business to effectively engage with its […]
Celebrity endorsements are used by countless businesses of all shapes and sizes as a marketing strategy. While some critics state that they have little positive impact on business sales, others assert that by using them, you can really benefit your business in countless of ways. Listed below are three ways that celebrity endorsements can be […]